News & Updates

At Little Chief, we believe your pet’s food should be fresh, clean, and easy to understand. But lately, the pet industry has hit a "clutter" crisis. Between massive SKU bloat and products sitting idle in distributor warehouses, many premium brands are losing their way. We’re taking a stand for our community by "editing" our shelves, cutting out the noise and doubling down on streamlined, high-velocity Canadian nutrition that moves from the kitchen to your pet’s bowl at peak freshness

The legend says it was a leap of loyalty. For us, it’s a way of doing business. ☘️🐺

Most people know Limavady as a town in Derry, but to us, it’s the origin of our "North Star." Translating literally to “The Leap of the Dog,” it’s a story of a wolfhound’s bravery that dates back to the 5th century, and a piece of heritage our founders’ grandparents carried with them from Ireland to Canada.

Ever wondered why the clover in our logo is black? Or why we’re so obsessed with the "Noble Companion" standard? It all comes back to that Derry grit.

We aren’t just here to sell kibble; we’re here to solve problems. After 7 years of wellness consulting, we’ve scaled our approach to bridge the gap between "guessing" and "knowing." From Grace’s 15+ years in animal performance to Jen’s background in Sustainable Engineering, learn how our unique "Science meets Performance" consultations provide a roadmap for your pet’s vitality, and why our community trusts our expertise.

In September, Google Canada and The Globe and Mail reached out to feature Little Chief & Co. in their national Small Business Campaign. What followed was a whirlwind of remote interviews, an AI Connect roundtable in Toronto, and a day at Elevate Festival, celebrating the story of a small, independent pet shop that has big ambitions.

Little Chief & Co. is excited to introduce its Cooperative Care series, hosted by Grace from @learningthroughdogs! This engaging new series helps pet owners make daily care routines stress-free for their dogs and cats. From tackling picky eating to finding the perfect chew, each episode provides expert-backed tips to enhance pet well-being and strengthen the human-animal bond.

Follow along for practical advice on grooming, training, vet visits, and more! Watch the series on Instagram (@littlechief.dog), Facebook, and YouTube (Little Chief & Co.). Visit www.littlechief.dog for personalized pet care guidance! 🐾✨

Little Chief is officially joining the Noissueco Eco-Packaging Alliance program. That means that we will be making ethical shipping practices a main priority for our online store.