The Leap of the Dog: Why our Derry Roots Define Little Chief & Co.

The Leap of the Dog: Why our Derry Roots Define Little Chief & Co.

The legend says it was a leap of loyalty. For us, it’s a way of doing business. ☘️🐺

Most people know Limavady as a town in Derry, but to us, it’s the origin of our "North Star." Translating literally to “The Leap of the Dog,” it’s a story of a wolfhound’s bravery that dates back to the 5th century, and a piece of heritage our founders’ grandparents carried with them from Ireland to Canada.

Ever wondered why the clover in our logo is black? Or why we’re so obsessed with the "Noble Companion" standard? It all comes back to that Derry grit.

Bridging the Gap: Why We Spend Our Days Talking About Pet Wellness

Bridging the Gap: Why We Spend Our Days Talking About Pet Wellness

We aren’t just here to sell kibble; we’re here to solve problems. After 7 years of wellness consulting, we’ve scaled our approach to bridge the gap between "guessing" and "knowing." From Grace’s 15+ years in animal performance to Jen’s background in Sustainable Engineering, learn how our unique "Science meets Performance" consultations provide a roadmap for your pet’s vitality, and why our community trusts our expertise.

How Little Chief & Co. Got Noticed by Google Canada

How Little Chief & Co. Got Noticed by Google Canada

In September, Google Canada and The Globe and Mail reached out to feature Little Chief & Co. in their national Small Business Campaign. What followed was a whirlwind of remote interviews, an AI Connect roundtable in Toronto, and a day at Elevate Festival, celebrating the story of a small, independent pet shop that has big ambitions.

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HERE'S WHAT SOME OF OUR CUSTOMERS ARE SAYING...

"Best pet store in the Niagara region! Mike and Jenn are so knowledgeable and truly recommend the top products for you dog within your budget. Lots of Canadian and American made products too. Worth the visit to downtown St. Catharines. Highly recommended!" - Lorie

"Started ordering their stuff online with free local delivery. They are faster than amazon. Same day delivery most of the time and usually within a few hours. The stuff I get is always amazing, good quality and well packaged. This is a business that cares about their customers and really provides amazing service. Would highly recommend them." - Emily

"Owners are very friendly and take the time to make your animals happy 😃. Will be back for sure, highly recommended" - Rose

"Fantastic local business, healthy and environmentally friendly products for dogs of all shapes and sizes, can not recommend this place enough! Owners are super friendly, knowledgeable and passionate, worth stopping by with your pup to take a look!" - Ryan