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- About Us
We are dedicated to curating 100% Socially Responsible Products
Our #1 value will always be social responsibility. To us, social responsibility represents an eternal cycle in our business model.
We do extensive research to decide which brands fit with our message. The majority of our products are locally sourced throughout Canada and the United States, ensuring only the best quality.
Before the products even reach our store, we choose partners that practice eco-friendly and sustainable sourcing or manufacturing.
You can trust that you are giving your dog products that are as child-safe, pet-friendly and non-toxic as we can source.
At the end of it all, be confident knowing your purchase contributed to something bigger.
Maintaining a Holistic Approach to Dog Health
In addition to the irreplaceable value our Veterinarians provide, we love to educate and help others advocate for the health of their dogs at home. We want to be there for our customers every step of the way and recommend holistic protocols as proactive measures or alternatives to address common dog health issues, as well as share knowledge and resources to enable our community to do their own research.
Educating All Dog Lovers
While giving our customers the best products possible, we strive to go a step further with education. We always do our best to give valuable information on general health and wellness, feeding, fashion and best practices for caring for your dog. With every purchase, or with every store visit, we hope you can take home more than just the product.
Giving Back to Our Canine Community
Our support for our community begins with sourcing our products. We ensure that every brand we curate aligns with our commitments to social responsibility and contributes to the community in a meaningful way.
We continue to maintain vital relationships with local community charities and dog rescues, helping local events with giveaways and sponsorships. The St. Catharines community helped put Little Chief and Co. on the map; we see our community as part of our family.
Experiential Boutique Retail
We seamlessly weave together an old but new approach to boutique retail, where Little Chief feels like home. We are committed to hands-on service and personalized one-to-one experiences ensuring you feel welcome and heard, whether it’s online, in-store or delivered right to your door.
Our products are arranged in collections and often in limited numbers, meaning we strive to curate only the highest-quality products at a fair value.